Turning Communication into Engagement

Associations preach too much to the converted and are late to realize that likes and shares in social media doesn't necessarily bring new members or helps retain the current ones. 

Membership retention has been the primary focus of Associations since Covid-19 came into the picture. Membership and communication professionals had to redraw their plans and launch new inititatives to ensure that there wouldn't be any loses.

As we are moving towards an agile model for our organisations, membership is to play a greater role in the planning. Make sure to stay ahead of the curve.

The session will be moderated by Jeroen van Liempd, the Director of Engagement, Associations & Communities at MCI. 

During the webinar, insights will be shared by:

• Craig Winneker, the Director of Communications at ePURE
• Tommy Goodwin, the Vice Presicent at the Exhibitions & Conferences Alliance
• Therese Dolan, the Director of Association Management & Consulting at MCI
• Tom Vasseur, the Consultant for Energy and Environment at logos

The session is kindly sponsored by MCI Brussels. 

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