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  • VisitBritain

Diversity, Equity, Inclusion: The Future of Events Pathway

VisitBritain, in collaboration with New Intent, is expanding its 'Future of Events' educational series by introducing the Diversity, Equity, and Inclusion (DEI) Pathway. This online guide provides comprehensive insights and best practices to promote a deeper understanding and implementation of DEI principles in workplaces and event planning.


As Paul Black, Head of Business Events at VisitBritain highlights: 'The events industry has a fundamental role to play in ensuring everybody feels welcome, represented and valued. Understanding and further embedding DEI into event design offers the potential to accelerate important ambitions within the industry as well as developing stronger communities, increase participation and generate more meaningful connections.'


Here's an overview of what you can expect from the report:


Understand why DEI Matters

Implementing DEI isn't just a moral imperative; it's also a smart business strategy. The VisitBritain report explains how organisations ignoring DEI risk falling behind as people increasingly choose companies committed to people and the planet. DEI offers a competitive edge, driving innovation, boosting attraction and retention, broadening customer bases, and nurturing a culture of safety and cohesion.


Actionable steps to implement DEI

The path to a more inclusive business events industry starts with actionable steps. The report provides a structured approach. From investigation to advocacy, it empowers organizations to create a culture of belonging, contributing to a more inclusive industry through continuous learning and improvement. This report explains how DEI can be concretely implemented through event design, supply chain, and more.


Efficient ways to measure your impact

To ensure accountability, measuring the impact of DEI initiatives is crucial. The report offers insights into key areas for measurement, such as workforce diversity, attendee well-being, supply chain inclusivity, and DEI marketing campaign effectiveness.


To access the DEI Pathway and learn more, click here:


DEI Pathway_Visit Britain
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