Past Events

Turning Communication into Engagement

November 18, 2021

For many Associations, achieving high engagement can prove to be a challenge. During this session, more than 50 Association professionals received valuable advice, tips, and testimonials from experts in Communication for Associations. A key element that was highlighted during the webinar, was the importance of investing in internal communication first, so that external communication can have a true impact and reach the right audience.

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The H Word - Hybrid Uncovered

October 21, 2021

Over 70 participants joined our first hybrid event online or on-site to learn more about the details of designing and hosting hybrid events, and discuss concerns, ideas and opinions. Our speakers shared valuable insights and personal experiences that will help attendees better organise events now that the trend of accommodating both in-person and online guests seems to be here to stay.

How to run a Lean Secretariat

October 4, 2021

The challenges Associations have been presented with in the past year and a half have highlighted the need for excellent team management. The session on How to run a Lean Secretariat was organised with the support of Kellen, and hosted an interactive conversation on what a Lean Secretariat looks like, how it can be achieved, and what organisations can do when aiming for that direction. 40 participants shared their insights, exchanged opinions, and discussed ideas that could improve the Secretariat of any European Association.


Cocktail Networking Reception

October 6, 2021

Around 100 Association professionals gathered on the 6th of October for the first in-person ESAE event in over a year and a half! The evening was a unique opportunity for networking, exchanging ideas, and learning about ESAE's Communities. We, along with our partners, were excited to see so many of our guests engage in meaningful conversations and create new connections.

Noise versus Influence in the Twittersphere

September 14, 2021

Digital Advocacy has been a trending topic in the past few years, but has attracted even more attention during the Covid-19 pandemic. The "Noise versus Influence in the Twittersphere" webinar was organised in collaboration with Cambre. Experts analysed how the usage of data can help boost the Communication and Advocacy results achieved by Associations.


Remote Working After Covid

September 2, 2021

Working from home became the norm during the COVID-19 pandemic, and now that more employers start considering a return to the office, adapting to this new reality can be challenging. During this webinar on Remote Working After Covid, ESAE collaborated with Acerta to give the floor to experts who shared information, ideas, and thoughts on the topic, hoping to make the adjustment to the post-Covid era smoother for other professionals.

Lunchtime brainstorm on Membership retention

June 29, 2021

Following the case studies discussions during our high-level workshop "How to avoid a membership retention crisis", ESAE members gathered to discuss how to best solve the member retention challenges Associations might be facing. This was the ultimate opportunity for Association professionals to exchange with peers and to find solutions to their membership needs together. The event was designed by ESAE's Communication and Membership Committee.


Trade Associations and EU Competition Law: What you need to know

June 3, 2021

With the Associations’ ever expanding competences and a leading role in EU and national policy, competition law compliance has never been more important. During this webinar, the relevant competition law issues you may often encounter were pragmatically tackled, and practical solutions to help navigate towards compliance, were proposed. The event summarized all you need to know about competition law compliance, tailored for Associations.

How to engage with the Media: A press regulator's perspective

May 27, 2021

During this unique panel discussion – only for ESAE – the leaders of the UK, Irish and Australian media complaint organisations shared their insights and experiences in self-regulation of media reporting. We heard stories from their lives walking the tightrope between media freedom and responsible journalism. The event was organised by ESAE's Communication and Membership Committee.


Women in Leadership: Pride or Prejudice?

May 17, 2021

What are negotiations all about, competition, compromise or collaboration? During this interactive workshop, Association Leaders, with the contribution of a negotiation skills expert, gathered to discuss challenges and experiences around negotiations and women in leadership in European Associations. In the end, it is not so much about gender but rather about other factors such as personality, approach, industry and cultural differences. The event was organised by ESAE's Leadership Circle.

Building agile governance models for Associations

May 6, 2021

How can we make sure that our association remains fit for purpose? What can Associations learn from the corporate world and vice-versa? Leaders coming from a diverse range of Associations provided us with fruitful insights during this high-level panel discussion, exclusive to ESAE members. Our attendees challenged our panelists with questions, and exchanges insights on how to best govern an Associations in a time of crisis.

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How to Avoid a Membership Retention Crisis?

April 26, 2021

How can strong member retention be ensured even in disruptive times? ESAE's Communication and Membership Committee designed an online workshop combining expert advice with a series of interactive case studies exploring some key retention challenges. ESAE members shared valuable insights on how Associations can ensure strong member retention and keep the community together, while securing revenues.

Agile Leadership to Guide Resilient Associations

April 21, 2021

Is Leadership something that can be taught? At this year's European Association Summit, Association Leaders gave unique insights on how to steer your organisation in a times of crisis. ESAE members get a full report with the key takeaways, while we hope to see you at the next edition of the EAS!


Influencing Stakeholders Remotely

March 25, 2021

ESAE's Advocacy Committee designed a panel discussion that looked back on 1 year of remote lobbying, identifying its challenges and how to overcome them, as well on prospects for EU Associations. The session, attracted 45 ESAE members that were able to ask their questions to our experts and contribute their input on the future of Advocacy.

Stability vs Agility: finding the right balance between  Strategy and Finances

February 25, 2021

The Covid pandemic is in not the first major crisis that Associations face and it will certainly not be the last, as we live in a highly volatile world. How can Associations adapt with limited resources? And how does this change really reflect on our structures and revenue streams? We had a very exciting panel discussion on the topic, full of inspiring case studies by our panelists.


Mapping the skills of great Association Leaders and how to use them

December 8, 2020

Our Leadership Circle networking event had to take place virtually this year, but it gave a great opportunity to Association Executives to discuss with peers and learn from an HR specialist, the skills required to run an Association at a time of crisis.

The Future of Lobbying in a digital and remote era

November 24, 2020

 How can an Association be a more effective advocate for the sector it represents? Our exciting panel combined the academical perspective with case studies employing insights from the communications aspect, HR and even stakeholder mapping in an all-around examination of lobbying in the post-covid times. 60 ESAE members challenged the panelists with questions in an exciting interactive discussion! 


How Artificial Intelligence can (em)power your Association

November 5, 2020

45 ESAE members tuned in for a panel of experts that presented examples of how AI can help Associations become more agile and efficient. Attendees and thought leaders challenges the speakers who engaged in a lively and insightful Q&A. A recording of the session was shared with our members.

To meet or not to meet... the cases for and against in-person events

October 23, 2020

In this engaging workshop 40 ESAE members worked together in groups on the pros and cons for in-person meetings in uncertain times. The interactive debate format allowed participants to develop ideas and produce a unique collective knowledge; the Associations Community response to an unprecedented crisis.


From short-term Recovery to long-term Sustainability

October 8, 2020

Associations not only need to get through the Covid19 crisis. They need to become agile and sustainable so that they can resiliently withstand any future challenges. ESAE's online workshop gave the opportunity to 45 of our members to work on case studies and brainstorm with colleagues on how to turn their Associations future-proof. The session included inspiring presentations with hands-on advice by members and partners.

Power Games: Board Vs Secretariat

September 15, 2020

From by-laws to everyday practices what is shaping the relationship between the Board & Secretariat, between the Presidents & Secretary Generals? A high-level online discussion among Association Leaders was attended by more than 75 members who had the chance to contribute their ideas and challenge the panelists. Legal, Governance and Strategic questions were put on the table in an insightful and inspiring exchange.


Digital Advocacy in times of Disruption

July 14, 2020

"Digital Advocacy in times of Disruption", a panel discussion full of exciting insights on the ways that Advocacy adapted to the Covid19 situation and its prospects for the future, took place online on 14 July.  Advocacy professionals from Europe and the U.S. and an expert from the European Commission engaged in an informative exchange with more than 55 ESAE members.

Events: Going Virtual

June 24, 2020

"Events: Going Virtual" had a great attendance of more than 85 ESAE members. Organised by ESAE's Events Committee, the session offered the opportunity to learn from case-studies, get tips and tricks on how to choose online tools and platforms but also focused on virtual General Assemblies.

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Membership: Digital Engagement Strategies

June 5, 2020

Our webinar on Digital Membership was led by the ESAE Communication and Membership Committee and brought together more than 50 members to exchange ideas and case studies on how an Association can engage with its members in the era of remote working.

Lead like a Coach

May 26, 2020

ESAE partner, Joana Visa present practical tips for Association Executives from the lessons learned as a coach. The webinar, moderated by ESAE's Progaramming Committee Chair, Stylianos Filopoulos was attended by 25 ESAE members and focused on transformative leadership skills.


Leadership in a time of Crisis

May 14, 2020

53 attendees took part in a high-level discussion moderated by ESAE Leadership Circle's Cahir, Rafael Plata who led a stirring conversation with ESAE member Mohamed Mezghani and Anna Kulik from ECSDA. The webinar focused on how Association leaders fare during a crisis, particularly the one we are faced because of Covid19, the necessary traits and the optimal way to interact with colleagues and stakeholders.

Covid19 Financial Impact on Associations

May 5, 2020

More than 60 participants had the chance to exchange ideas with experts and peers in a virtual panel discussion analysing the impact of Covid19 to Assocations' budgets and the ideas to minimise losses and achieve solvency.


Horizon Europe: What Opportunities for EU Associations?

April 8, 2020

40 attendees followed an online presentation on Horizon Europe and how Associations can benefit from EU funding. ESAE members got the chance to ask their questions and get expert's advice by Quentin Galland

The Association of the Future Against Disruptions

March 11, 2020

ESAE's world café session at the 8th edition of the European Association Summit was rewarded with an overwhelming attendance. Around 80 attendees engaged in group discussions where they exchanged ideas on Governance, Membership, Advocacy and Communication and Events management. The European Association Summit was organised by


Public Speaking for Association Executives

March 5, 2020

Public Speaking becomes increasingly important for Association Executives and only few are born with the natural charisma. Fortunately it's a trait that can be learned! At our interactive workshop hosted by, we gathered 25 Association professionals who practiced their techniques with the guidance of an expert.

From Strategic Priorities to Policy Manifestos

February 11, 2020

Associations need to change the way they influence the decision-making policy to adapt to a new socio-economic landscape and integrate digital technology. All while trying to align with the E.U.'s agenda.
A high-level panel discussion with peers from a variety of Associations took place hosted by Martin's Brussels EU.

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New Year's Reception

January 28, 2020

A unique opportunity for members and partners to get together and reflect on the future of Associations and celebrate a year full of activities and networking opportunities. The Reception was hosted by Coworking Les Galeries and sponsored by Visit Flanders

The Congress of the Future

November 14, 2019

Together with VISITFLANDERS we organised a breakfast workshop, presenting innovative ideas to bring your congresses and events to the 21st Century.
Experts shared case-studies on how a new conference format and/or the right implementation of technology can take an Association conference to the next level.

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Getting to know the new European Commission and its priorities

November 5, 2019

In this session of our “Roadmap for the EU Super-Year” series we identified key portfolios and the personalities of the new Commission taking office. We discussed the lessons learned from the hearings of Commissioners-designate and reviewed the new 5-year work program and its implications.

Digital Campaigning for Impact

October 29, 2019

Digital campaigning, when done right, is a powerful tool to convey a particular message or position and to shape opinions. 
During this interactive session, specialists from Cambre Associates shared tips and facilitated discussions on how to improve an associations’ digital campaigning capabilities that deliver results.


Making a Business Plan for Associations

September 17, 2019

Business Plans is an integral step to make an Association run professionally and ensure sustainability. Although we have vast knowledge on how to achieve so for business, Associations are quite different, especially those operating in a European and International level.
This peer-to-peer round-table brought together Association Leaders from various sectors, along with experts in the field to learn from each other by exchanging best practices and advice.

Who will be the next EU leaders?

June 25, 2019

An Interactive workshop that explored what new balance of power the European Elections bring. A session that helped Association leaders identify the key players and best plan their advocacy and monitoring strategies.

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The changing face of internal comms

June 14, 2019

This session,co-produced with Cambre Associates, offered advice and practical tips on how to keep members engaged, how to manage and share key information and communicate effectively internally in times of crisis.

Associations and the burden of Brexit

June 4, 2019

A roundtable that explored how Brexit can change the raison d’etre of Associations and what impact this can have on own resources, output efficiency, and decision-making processes.
Association leaders from various fields had a unique interactive exchange of how Brexit affects their organisations, what steps were taken so far and what are the expectations for the future.


Companies and Associations Code

May 21, 2019

The workshop explained the major changes brought by the New Code (e.g. performance of commercial activities, new liability regime for officers, new governance rules, restructuration and transformation procedures, etc.) which impact non-profit organisations. It explained what non-profit organisations are legally required to do due to the entry into force of the New Code and how to better benefit from it.

Prepare your Association for the next European Parliament

March 26, 2019

The 2019 EU elections have been characterized as the most critical of our lifetimes.  Is your Association ready? An interactive session, co-produced with Interel Association Management helped us learn what to expect from a completely new European Parliament and to get the best in-depth analysis on how to engage the new actors.


Digital ®evolution in your Association: Embrace. Engage. Excel.

March 1, 2019

ESAE's session at the European Association Summit drew inspiration from our annual theme, "Digitalisation for Associations". The digital tools in our disposal have already changed the way we conduct business, but what are we make the best use of what we have? And what can we expect from the future?

Digital panic: How to effectively manage a crisis online

February 19, 2019

During this session, part of ESAE’s series on public affairs and digital communications, specialists from Cambre Associates shared case-studies and provided practical tips on how to use online tools to improve an association’s crisis preparedness and be ready to deal with the worst, from planning to implementation.