Cutting through the Noise: Communications Campaign for Impact Workshop

European Associations are having a hard time getting their voices heard. Not only they have lots of different members to please when designing a Communications Campaign, they also suffer from a slow, multi-layered decision making process, which stifles creativity. Their message ends up being week, delivered late, losing the battle of getting people’s attention to other snappier and better funded Communications Campaigns.

How can we save the message and increase its Impact?

Speakers

-Filip Lugovic, Cofounder, The Right Street

-Marko Pandža, Partner, The Right Street

As Associations professionalise, they put more trust in the know-how of the Secretariat. Highly skilled Association teams, with the help of the right agencies and new technology solutions, can help make the message more original, effective, and memorable. This workshop will help participants better function in a multi-stakeholder environment, appropriate new technologies and ideas, and come up with solutions to achieve greater impact.