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Mon, 26 Apr



How to avoid a membership retention crisis?

What are the best strategies to keep the Community together during challenging times?

Registration is Closed
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How to avoid a membership retention crisis?
How to avoid a membership retention crisis?

Time & Location

26 Apr 2021, 15:00 – 16:30


About the Event

The registrations for the workshop are now closed. If you haven't received the link to join, please check your spam folder, and contact ESAE at

Membership-based organisations are facing unprecedented challenges caused by the pandemic, and strong member retention is the key to keeping your community together, while securing revenues.  

This online workshop, designed by ESAE's Communication and Membership Committee, will combine expert advice followed by a series of interactive case studies exploring some of the key causes of retention challenges, and the solutions to ensuring strong member retention for your association both in the short term and long term.


Angela Guillemet, Executive Director, INCON

Colm Clarke, Partner, Consultancy, Exempla


Chloe Menhinick, Director of Communications, International Currency Forum

Patricia Brunner, Managing Director, IAPA

Angela Guillemet, Executive Director, INCON

Michiel Gen, Partner, Stakeholder Management, Exempla


  • Findings from the survey on membership retention for Associations
  • Scene-setter presentation
  • Open Discussion on membership strategies
  • Breakout rooms workshops
  • Conclusions

Are you an Association professional? Kindly fill in our survey on membership, the results of which will be shared with our event attendees on 26 April HERE.

All ESAE events are open to our members. Not a member yet? Click here to check out the membership benefits and register.

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