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Executive Master in International Association Management

Europe’s Reference Programme for Association Leaders

A unique collaboration between Solvay Brussels School and ESAE, combining academic excellence with real-world expertise to equip Association Professionals with the skills, frameworks, and network to lead in a complex and evolving environment.

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Why EMIAM?

Today’s Association leaders face increasing complexity: shifting member expectations, evolving business models, governance pressures, and financial sustainability challenges.

 

EMIAM responds with a practical, step-by-step journey, enabling you to:

  • Strengthen your leadership identity

  • Understand and anticipate your members and market

  • Design a robust strategy and business model

  • Translate strategy into financial performance

  • Ensure effective governance and risk management

  • Deliver results through structured execution
     

By the end of the Programme, you will hold the skeleton of a complete business plan tailored to your Association.

The Programme Journey

EMIAM follows the logic of real-world business planning. Each module builds on the previous one, guiding you from personal leadership to full strategic execution.

Step 1: Leadership & Change 

Who am I as a leader?
Develop self-awareness, define your leadership style, and understand the human context in which your strategy will succeed.

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Step 2: Membership & Markets

Who do I serve?
Analyse your market, map stakeholders, and understand member needs building the evidence base for strategic decisions.

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Step 3: Strategy & Business Models

What do I offer and why?
Design your value proposition, explore business models, and define your strategic positioning.

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Step 4: Finance & Performance

What does it cost and what does it return?
Translate strategy into budgets, financial projections, KPIs, and business cases.
 

Step 5: Governance

How is it governed?
Align boards, define oversight structures, and integrate risk management.

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Step 6: Project Management & Delivery

How do I deliver?
Plan execution, structure projects, and ensure measurable outcomes.

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Learning Experience

Format

  • 12 face-to-face days, delivered in blocks of 1.5 to 3 days

  • Flexible scheduling to accommodate professional commitments

  • Maximum of 3 consecutive days per block

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Blended Learning

  • Pre-readings and assignments

  • Online learning via Canvas LMS

  • Continuous application to your own Association

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Networking

  • Structured social programme

  • Peer learning with senior Association Professionals

  • Access to ESAE’s international network

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