#LearningMondays – EHA Digital Education Initiative

#LearningMondays is a long-running digital microlearning initiative developed by the European Hematology Association (EHA), designed to strengthen continuous medical education in hematology through accessible, case-based learning. Launched in 2021, the initiative leverages crowdsourced clinical questions and weekly interactive challenges to create a sustained educational touchpoint for the global hematology community. 

The programme addresses a key structural challenge in medical education: ensuring high-quality, up-to-date learning opportunities for clinicians operating under time constraints. Through a consistent weekly format, #LearningMondays transforms informal digital engagement into structured professional learning, reinforcing EHA’s position as a digital thought leader in hematology. 

Concept and Format 

#LearningMondays is built around microlearning principles, delivering short, clinically relevant case-based questions with multiple-choice answers. Content is distributed through a multi-channel ecosystem, combining: 

• Social media engagement (Instagram, LinkedIn, X, Facebook)  

• Targeted email newsletters  

• Direct community interaction (comments, polls, messages)  

This integrated model ensures repeated exposure and broad accessibility, allowing participants to engage with content in flexible, low-barrier formats. The initiative is also community-driven, with contributions from EHA members shaping the clinical cases and educational content. 

Implementation and Resources 

• Launch date: 2021  

• Duration: 5 years of continuous evolution  

• Staff size: 3  

The initiative is embedded within EHA’s broader digital strategy, aimed at building sustained engagement with its global membership through consistent value-driven interactions. 

Impact and Reach 

#LearningMondays has become one of the most successful and recognisable digital initiatives within EHA, demonstrating strong and sustained growth in engagement over time. 

Key outcomes include: 

• 1,500–2,000 average weekly participants  

• Peak participation of 2,500+ users (January 2026)  

• Over 15% of EHA membership actively engaged weekly  

• Approx. 20,000 social media impressions weekly  

• 27,000 average weekly newsletter recipients  

• 40% average email open rate  

• 15% email click-through rate  

The initiative has become a highly anticipated weekly touchpoint for clinicians, reinforcing continuous learning habits and strengthening professional community engagement. 

KPIs Used to Measure Success 

• Number of participants submitting responses (via forms, polls, comments, direct messages)  

• Social media engagement (impressions, likes, interactions)  

• Email performance metrics (open rate, click-through rate)  

• Participation consistency and growth trends over time  

Key Impact Dimensions 

• High-volume, sustained engagement in a resource-efficient model  

• Strong integration of education into clinicians’ weekly workflows  

• Scalable digital outreach across multiple platforms  

• Increased interaction between EHA and its global membership  

• Reinforcement of EHA as a central knowledge hub in hematology  

Key Takeaways 

• Microlearning formats are highly effective in medical education, particularly for time-constrained professionals.  

• Consistency drives engagement: weekly cadence creates habit formation and anticipation.  

• Multi-channel distribution significantly increases reach and accessibility.  

• Community co-creation enhances relevance and ownership of content.  

• Low-budget, high-impact models are achievable through strategic digital design.  

• Email + social media integration strengthens both reach and conversion rates.  

Additional Insights and Lessons Learned 

A key success factor of #LearningMondays is its ability to combine educational value with digital engagement mechanics, transforming passive content consumption into active participation. The initiative demonstrates that structured learning does not require large budgets when supported by strong community involvement and consistent delivery. 

Over time, the campaign has evolved into a key identity-building tool for EHA, reinforcing its role as a continuous learning platform rather than a periodic content provider. The strong open and click-through rates confirm that relevance and timing are critical drivers of engagement in medical digital education. 

Overall, #LearningMondays illustrates how strategic microlearning, distributed digitally and sustained over time, can meaningfully reshape professional education behaviours at scale.